25
+of Experience
Schooled at Wharton Business School (USA), Georgetown University (USA), University of Zagreb, IEDC Bled (Slo), Algebra (Croatia) and International Baccalaureate she is a lifelong learner who thrives and is dedicated to make an impact.
This isn’t just consulting. This is scripting bold moves—and making them real.
We’re not here to play it safe or hand you recycled advice. Because success doesn’t follow a generic plot - it follows a script that’s uniquely yours.
At Script Consulting, we’re here to help you write your own rules, own your narrative, and build a business that performs according to your goals.
Koraljka Koncul, founder and chief consultant of Script Consulting brings over 25 years of experience in the fields of strategy, marketing, business development and customer experience management in various industries (food, beverages, cosmetics, pharma, retail, telecom, construction, agriculture, app development, education, health care, tourism, pschycotherapy, art, HORECA, etc.)
She gained business experience through executive and operational managerial roles, at international positions of multinational companies (The Coca-Cola Company, Procter & Gamble, Atlantic Grupa, L'Oreal, A1 Telecom Austria Group).
Last few years, through her own entrepreneurial venture Script Consulting she offers individualized solutions for the specific needs of start-ups, small and medium-sized enterprises of various industries throughout the CEE region in the areas of:
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Marketing and sales strategies and operations
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Branding
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Innovation
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New markets
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Customer experience
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Digitalisation
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Setting up the organization and processes in marketing and sales
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Recruiting and development of marketing and sales employees and teams
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Change management
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1on1 consulting and coaching of enterpreneurs, owners and top management
25
+200
+90
+analysed
99
+successfully launched
Business Metrics & Emotional Intelligence
What sets us apart is Koraljka’s background as a psychotherapist trained in transactional analysis. This gives her a deeper understanding of human behavior, communication patterns, decision-making processes and leadership styles —critical elements in leadership, team dynamics,career development and organisational change.
That uncommon, holistic blend of business acumen and pshychological depth allows us to uncover the root causes behind organizational challenges, improve team dynamics, and support leaders in making clear, confident, and emotionally intelligent decisions that drive real results.
Therefore, we don’t just deliver strategies; we help people shift mindsets, resolve internal conflicts, and build the trust and clarity needed to execute real, lasting transformation rooted in both business metrics and emotional intelligence.
